YouTube is set to launch a dedicated app for Apple’s Vision Pro platform, signaling its response to the expanding landscape of virtual reality (VR) and augmented reality (AR). This move comes after the recent launch of the Apple Vision Pro App Store, which currently lacks offerings from major content providers like Netflix, YouTube, and Spotify.
Initially, there were no plans for a YouTube app compatible with Vision Pro. However, YouTube spokesperson Jessica Gibby confirmed to The Verge that a Vision Pro app is indeed in development, likely driven by high demand, especially from Juno users. While no specific release timeline was disclosed, YouTube is presently focused on enhancing the YouTube experience on Safari.
Apple’s foray into spatial computing has generated mixed reactions regarding its support for immersive content. Currently, Vision Pro users can access YouTube content through Safari or third-party applications like “Juno” by developer Christian Selig. However, these methods have limitations in delivering a high-quality spatial experience and addressing potential motion discomfort issues, which affect YouTube’s extensive library of 360-degree and 3D videos.
Apple has expressed its commitment to enhancing support for WebXR content, potentially enabling the viewing of VR videos through Safari in the future. However, it’s important to note that WebXR is a relatively new standard and doesn’t fully leverage the capabilities of Vision Pro and visionOS. Apple is actively contributing to the development of WebXR standards to enrich spatial computing experiences on the web.
As the Vision Pro gains traction, it’s expected that more developers will be incentivized to create VR content for the headset. Major developers are likely to introduce their apps on the Vision Pro App Store, capitalizing on the growing user base and the pivotal role of content consumption for VR headsets.
In conclusion, YouTube’s decision to develop a dedicated app for Apple’s Vision Pro platform reflects the increasing demand for immersive content and the potential of VR and AR technologies. This move will provide Vision Pro users with a more seamless and immersive YouTube experience, further enhancing the capabilities of the platform.